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CEO Karin Kruse’s first year: We stand prepared in 2021

The plan had been finalized. Then the pandemic came. During her first year as CEO for the world’s greatest drying cabinet manufacturers, Karin Kruse has been forced to navigate in unpredictable global times and simultaneously needed to adapt herself to a calmer local mentality. Now, Nimo’s CEO has kicked off a number of initiatives in 2021 filled with expansions, digitalization, and continuous work for sustainable textile management.

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Launching a new generation of Swedish-made, energy-efficient drying cabinets

This October will see the launch of a new generation of Swedish-made drying cabinets that have more capacity and more efficient drying technology than previous generations. Nimo has already booked a number of orders for the two latest models – Sensor Dryer and Easy Dryer – from both Swedish and international customers. “We see great […]

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Kadri Freiberg

Estonia discovers Swedish drying cabinets

Kadri Freiberg, sales director at Profiseadmete OÜ, Nimo’s distributor in Estonia. The international sales initiative that began last year under Nimo’s own brand gave immediate results. During the year, the company’s sales representative in Estonia – Profiseadmete OÜ – sold more than 450 drying cabinets. “The sales increase is primarily due to the attention Nimo’s […]

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David Larsson, dubblad orderstock

Estonia first with exclusive Nimo distribution

Nimo has signed a contract making Profiseadmete OÜ the exclusive sales representative and distributor for Nimo’s brand and products in Estonia. This is the drying cabinet company’s next step in the campaign to intensify its international presence based on local market knowledge.

There is already a great deal of knowledge about drying cabinets as a product and appliance in Estonia. Through local distributors and sales agents with extensive knowledge of the market, we can have active representation exactly where we need it, says David Larsson, Nimo’s marketing manager.

For a number of years, Nimo has been delivering drying cabinets all over the world. Now the company is intensifying its presence In Estonia, sales activity is in full swing.

“There’s enormous market potential for Nimo in Estonia and the other Baltic countries. We have already almost achieved our sales forecast for the whole of 2018”, says Kadri Freiberg, sales manager of Profiseadmete OÜ, Nimo’s distributor in Estonia.

“We have intensified our focus on reinforcing the company’s international distribution and sales. One successful approach is partnership with exclusive distributors and local sales agents,“ says David Larsson.

David Larsson continues, “In Estonia we have chosen to work with Profiseadmete as our exclusive distributor, because they have broad knowledge of the laundry equipment market and the various target customer groups in the region. This means that we can get much closer to the market and the consumer”.

Nimo’s target in Estonia is to increase the drying cabinet market and simultaneously to achieve a market leading position.

“We believe in the Baltic market as a whole, and it’s going to be very exciting to see how things develop in Estonia”, says David Larsson.

Nimo News Room