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CEO Karin Kruse’s first year: We stand prepared in 2021

The plan had been finalized. Then the pandemic came. During her first year as CEO for the world’s greatest drying cabinet manufacturers, Karin Kruse has been forced to navigate in unpredictable global times and simultaneously needed to adapt herself to a calmer local mentality. Now, Nimo’s CEO has kicked off a number of initiatives in 2021 filled with expansions, digitalization, and continuous work for sustainable textile management.

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Launching a new generation of Swedish-made, energy-efficient drying cabinets

This October will see the launch of a new generation of Swedish-made drying cabinets that have more capacity and more efficient drying technology than previous generations. Nimo has already booked a number of orders for the two latest models – Sensor Dryer and Easy Dryer – from both Swedish and international customers. “We see great […]

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Kadri Freiberg

Estonia discovers Swedish drying cabinets

Kadri Freiberg, sales director at Profiseadmete OÜ, Nimo’s distributor in Estonia. The international sales initiative that began last year under Nimo’s own brand gave immediate results. During the year, the company’s sales representative in Estonia – Profiseadmete OÜ – sold more than 450 drying cabinets. “The sales increase is primarily due to the attention Nimo’s […]

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Kim Caravitis Finland

Nimo recruiting for growth in Finland

Kim Caravitis, Nimo’s new salesman in Finland

Nimo intends to increase its presence and market share in Finland through its newly recruited salesman, Kim Caravitis. The goal is to convince the Finnish people of all the advantages drying cabinets provide.

“Initially, we’ll be promoting Nimo’s most energy-efficient drying cabinet – ECO Dryer 2.0 HP – as interest in eco-friendly white goods is growing in Finland. What’s more, Nimo’s products are the best on the market in terms of quality,” says Kim Caravitis, Nimo’s new salesman in Finland.

Kim Caravitis began his assignment earlier in 2018 and is currently developing a showroom close to the airport in Helsinki, to which he will invite dealers and white goods retailers. Interest in sustainable, eco-friendly household products is on the increase, while the range of energy-efficient drying cabinets on offer is practically non-existent, apart from Nimo’s products.

“Nimo’s miserly energy consumption is a great marketing advantage. When they study the drying cabinet’s virtues, Finnish consumers will come to regard it as a sustainable product that is easy on the environment, clothes and the wallet.”

Sales efforts involve maintaining a close dialogue with several major Finnish white goods retailers, and Kim is currently busy launching Nimo’s drying cabinet in the country’s biggest hardware store. Nimo’s long-term goal is to be the market leader for drying cabinets in Finland.

“Collaboration with Nimo and Sales & Marketing Manager David Larsson is excellent, and we have a joint strategy as to how Nimo will reach out and grow here. I’m convinced that Nimo and the drying cabinet have great potential on the Finnish market,” says Kim Caravitis.

For the past 20 years, he has enjoyed a successful career in the automotive and motorcycle industry.

“After many years running my own business in the automotive industry I was ready for a fresh challenge, and I decided to switch industries. When David Larsson asked if I could recommend a good salesman in Finland, both Nimo and the position sounded so exciting that I recommended myself,” says Kim Caravitis.

Nimo’s news room
http://news.cision.com/se/nimo

For further information
David Larsson, Sales & Marketing Manager, Nimo, +46 506-488 02, david.larsson@nimoverken.com
Magnus Sjöbäck, Press Officer, Nimo, +46 704-45 15 99, magnus.sjoback@nimoverken.com