Part 4: From production complete to market aligned
The drying cabinet – Built on insight, shaped by experience
A new product is never just a construction – it’s a commitment. Once the technical development is completed and testing phases are finalized, work begins to prepare the product for the market. This is where engineering meets business.
From complete to ready
Before a product reaches wholesalers, resellers, procurement officers or end users, a broad internal process takes place. Sales potential is analyzed, commercial strategies are defined and launch materials are developed. The timing of a launch can be influenced by external factors such as new regulations or certifications, as well as customer requests or internal initiatives.
In parallel, the production team supports the sales organization with training and presentations, covering both functionality and sustainability.
Position with purpose
A product’s market position is not only defined by price or performance – but by the value it creates. Feedback from test users and insights from previous product generations play an important role even in the launch strategy. Collaboration with resellers and wholesalers is close – often based on direct contact and ongoing dialogue.
Practical differentiation
NIMO’s products are designed not just to be sold – but to be used, appreciated and to meet real needs over time. Differentiation is based on high availability, reliable aftermarket support, and a continuous focus on sustainability. The ability to offer customer-specific adjustments – such as color, handle type or display – adds further value.
Launch with responsibility
Bringing a product to market is not the end of the journey – it marks the beginning of a new phase. That’s why sales support, technical service and aftermarket readiness are in place even before the first unit is delivered. It’s part of the holistic mindset behind every product launch at NIMO.